The countdown had begun weeks ago....
The hows, the whos, the markets, the wallets, the masses, the classes....the talk is ON !!
Well, with the kind brouhaha created over the budget over the past few weeks, with any and every news channel airing something or anything and predicting, speculating, analysing with the different or same sets of experts, the BUDGET 2009 seems more to be a media circus and PR exercise than a statement of intent for the next fiscal in term of broad economic policies.
Never during our growing up years and thereafter have we been bombarded by such 'facts & figures' as has been the trend in the last few years! The crescendo has reached its peak during the current year when the tamasha has taken the minds of the junta by storm!
What we fail to realise is that the budget has never been full and final and can never be! And the government is at liberty to change, modify and introduce policies and taxes as per the need of the hour, throughout the year!
Well, as has been obvious in our present media-led society...the TRPs dictate...be it Ekta Kapoor's serials, T20 matches, Lakme fashion week or now.....Budget 2009!
So today as the day unfurls, We the People of India, will be glued to our TV sets, internet sites, watching, hearing, reading.... the BUDGET LIVE!!!!
PS:-Hats Off to the Marketing Guys....for successfully turning a serious matter into a Marketing gimmick, lapped up by us all